Online video watching jumps 34% in 2008
According to a January 5, 2009 comScore report, "U.S. Internet users viewed 12.7 billion online videos during [November 2008], representing an increase of 34 percent versus year ago." This shows the...
View ArticleVideos by List Management companies
After blogging yesterday on the increasing importance of video in business, I was curious to see if any mailing list management companies had videos on YouTube. My research did not reveal much other...
View ArticleMarketing Freeconomics and The Chocolate Rainmaker
Don't be discouraged if your 2009 marketing budget has been cut – there's still hope! Take a look at the success of the Chocolate Rainmaker, Tay Zonday. This baritone claims no formal musical training,...
View ArticleRemix culture
Chris' recent blog on Chocolate Rain reminded me of new cultural phenomenon that Larry Lessig calls the Remix Culture. You may chide Tay Zonday and Chocolate Rain for it's amateur production relative...
View ArticleRMI and Millard First To Add Video To Data Cards
RMI Direct Marketing was well-prepared for NextMark's latest software release (version 6.12) enabling video marketing for mailing lists. As of this morning, a NextMark list search revealed that RMI had...
View ArticleSaving Direct Mail — One Video at a Time
It's a fact. The mailing lists you choose will determine the success of your marketing campaign. There are more than 60,000 active postal lists, email lists, and insert media programs on the market...
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MagnaGlobal predicts digital advertising to grow 18.7% in 2011
According to MagnaGlobal‘s “US Media Advertising Revenue Forecast” (as reported by DM news), “Revenue from awareness-driven mass media advertising will grow 10.8% in 2011. Revenue from national digital...
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ICO Cookie Monster Strikes Tomorrow
May 25, 2012 On May 26, 2011, a new web privacy law came into effect in the United Kingdom (UK). The UK was first of the 27 European Union (EU) states to bring their laws in line with the directive...
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